9 types of digital marketing crucial for business growth in 2022
Digital marketing is important part of your business, because it helps businesses create their online presence and enhance their reach on the web. Whether it’s to build and increase brand awareness among your target audience to drive conversion, digital marketing have become one of the crucial and real asset for any organization and a powerful tool in making a stronghold on the internet. Without it, your business is not likely to be seen online by potential customers which can reduce its prospects. Every second thousands of people searching online for businesses, products and services of all types, the role of digital marketing is bound to grow in the days to come. Here are some of the reasons to understand why digital marketing is important for your business –
What is digital marketing?
Define digital marketing : “Digital marketing, specifically, refers to ‘Achieving marketing goals and objectives through digital technologies and media”.
Digital marketing is also called as online marketing, where you can promote your brands product or services to reach potential customers using internet and other form of digital communication.
What does Digital Marketing mean for a Business?
Digital marketing encompasses all marketing tactics and channels that use the Internet as a medium to connect with customers, such as business website, social media (Facebook, Instagram, Twitter, YouTube, Snapchat), email, blogs, newsletters and web-based advertising, but also text and multimedia messages as a marketing channel are some of the most popular means to connect to customers. They all fall under the Digital Marketing.
Digital marketing offers equal opportunity to all businesses for growth – whether it’s big or small. It offers your business in multiple ways to engage directly with your clients and customers, and also target new ones. A modern digital business uses the latest technology, offering great returns in place of very little investment.
Let’s discuss the various types of digital marketing trends that will be extremely important for the growth of your businesses.
9 Types of Digital Marketing Vital to Your Business
Digital Marketing is divided majorly into 9 types. Here is the list of various types of digital marketing you should be aware of:
1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Email Marketing
6. Influencer Marketing
7. Affiliate Marketing
8. Mobile Marketing
9. Video Marketing
Search Engine Optimization (SEO)
SEO is among the most important types of digital marketing for your business. SEO stands for “search engine optimization.” In simple terms, it means the process improving the quality and quantity of website organic traffic and ranking on search engines such as Google, Bing, Yahoo, and other search engines.The channels that benefit from SEO include websites, blogs, and infographics.
The main goal of SEO is to optimize content in a way that makes it appear among the first results on a search engine results page (SERP).
SEO consists of both on-page SEO and off-page SEO tactics – For example, if you sell cupcakes and want to use SEO to target clients, then the text on your webpage should repeatedly use words like “buy cupcakes”, “buy cupcakes online”, “homemade cupcakes”, or “delicious cupcakes online”. The frequency of these keywords and the quality of your content determine where your website/blog ranks on the Search Engine Results Pages (SERPs). The higher your website ranking, the better it is for your business.
However, it is important to use keywords effectively and throughout your website or application, but not go overboard. Forcing keywords can make the copy of your website visitors will read unnatural sentences, if random keywords stuffed into the content. It is necessary to maintain the quality of your content at all times for SEO to be helpful.
SEO is essential for any website, as these days every business optimizes their content for search engines. Therefore without SEO, it’s basically impossible to stay competitive in a market.
The hardest thing about SEO is to constantly follow the changes of search engine algorithms and update your strategy and methods accordingly.
Pay Per Click (PPC)
SEM, PPC, and Google AdWords are all related. PPC, which stands for pay-per-click,is an online advertising in search results or on another website to drive more traffic to your website by paying your publisher when users click your ads.PPC is like the paid version of SEO.Search engine marketing (SEM) makes it possible to advertise a product in search engines and make it appear among paid search results on search engine results pages (SERPs).Search engines usually display paid results aboveand bottom of the organic results on SERPs. They almost look the same as organic results with only small differences in appearance, for instance, Google shows a small “Ad” label next to the related URL product or service. Other mediums include paid ads on Facebook, Twitter ad campaigns, and sponsored messages on LinkedIn.
In Google AdWords and Bing Ads, PPC advertisers can target their ads based on target keywords, location, device, audiences, demographics and other data. SEM is a very effective way for businesses to reach specific customers based on their search intentions.
Social Media Marketing (SMM)
Social media is an essential part of the digital marketing strategy of every organization.
Social media marketing is the use of social media platforms, it gives you the opportunity to promote a brand, products or services on various social media channels to connect with your audience, increase sales, boost website traffic and build brand awareness.
Without a doubt, social media is the king of 21st-century of digital world, there are 4.65 billions ofsocial media users around the world. Therefore, it’s also one of the most important types of digital marketing you need to focus on, especially if you want to promote a B2C business. Social media is not simply a marketing channel but also a way for people to stay in touch and interact with friends, family, and communities, to get latest news, or follow your hobbies. There are many types of social media platforms you can choose from, such as Facebook, Twitter, Instagram, Linkedin, Youtube and many others.
Social media marketing overlaps with various other forms of digital marketing such as SEO, SEM, PPC, Email Marketing and Content Marketing.
Content Marketing
Content Marketing is another type of digital marketing that focuses on creating and promoting different types of business content to attract and retain a clearly defined audience — and, ultimately, to generate leads and sales. The content can be in the form of a blog, social media posts, videos, infographics, podcasts, etc.
An important thing to keep your target audience in mind if you want your content marketing to work well, you must provide informative content that is relevant, interesting, and useful to your target audience. Quality content helps you to boost sales, builds brand reputation, trust, and loyalty. All digital marketing channels are heavily dependent on the content including SEO, SEM, email marketing, social media marketing, and PPC.
Content marketing efforts to focus on specific business objectives. There are some particular format for mobile users, such as push notifications and apps. The goal of content marketing is to turn visitors into potential customers and convert potential customers into paying customer.
Email Marketing
Email marketing is a process of sending Commercial messages to group of people via email to promote the business.
Email marketing is still one of the most effective digital marketing tools. A way to accomplish that is to keep your customers updated with useful and relevant content. Especially eCommerce sites and retail brands are seeing a lot of success with pushing seasonal promotions, Coupons and discounts (Christmas, Black Friday deal). To send promotional emails you can use newsletters for marketing to nurture yourprospects by giving them an extra value beyond just pushing your products, services, company news, and feedback requests – Don’t send any spam email. One way to build on email marketing is to use a newsletter. You can ask people to sign up for the newsletter when they come to your website. You could then use this platform to send them regular updates about your products and services.
Email marketing best practices you should follow to grow your subscriber list. A good email list is key to successful email marketing and also you can get genuine subscribers and leads on board with email marketing. Important thing is, the users who subscribe on their own, are most likely to engage with your brand, and it is them you should target actively. Email marketing can be used to create brand awareness, authority and take honest feedback from your customers.
Influencer Marketing
Influencers create trends and encourage their followers to buy products they promote.
Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders – Celebrity, trustworthy – who have an existing audience from social platform. They appear as experts or trusted source of information than more professional critics.
The influencer promotes the brand’s products or services through various media platforms such as Instagram, Snapchat, and YouTube, loyal followers will jump on their recommendation to buy the product.Influencers are most trusted and knowledgeable figures in a niche community with a loyal following base and followers who trust and respect their opinion will likely want to purchase the brand. For example, a popular health and fitness YouTuber with extensive knowledge in Nutrition and Physical Fitness may be companies asked to do advertising for fitness supplement brand. On the other side, influencers may not have any such experience relevant to the product they are advertising, but they have become an important asset for advertisers, as they directly hit their target audience whatever brand and product they recommend is highly relevant and entertaining content, which is why their loyal followers may get to your brand a lot of new clients.
Some common influencer categories include:
1. Travel / Lifestyle
2. Fashion/ Beauty
3. Celebrity/ Entertainment
4. Sports
5. Gaming
6. Health/ Fitness
Affiliate Marketing
Affiliate marketing is the process of promoting another person or company product and service in return for a commission on the sales you generate.It’s similar to a salesperson earning a commission, except you don’t work for the company here. Affiliate marketing especially popular and free for bloggers and website ownersor eCommerce site (One of the largest programs is Amazon Associates Program helps content creators, publishers and bloggers monetize their traffic). The affiliate will promote others product or services on their website and if the one of their subscriber of visitors clicks through and buys, then the affiliate will automatically receive a sale commission for driving that sale via affiliate link code.
Online affiliate marketing is quite simple business strategy and one of the most powerful ways to generate regular part time income. Affiliate marketing offers the potential to significantly scale your earnings without hiring extra help. You can innovate to reach out to a wider audience while your existing work continues to generate revenue in the background.
Mobile Marketing
Mobile marketing is a multichannel and an essential part of digital marketing strategy focused at reaching your targeted audience on their mobile devices through websites, email, SMS and MMS, social media, and apps. Mobile Marketing is nothing more immediate than solving a problem with a smartphone anywhere, anytime.
Mobile marketing makes it possible to get your brand in front of customers, no matter your industry. With the right mobile marketing tactics, you could reach potential customers with personalized messages.
Mobile marketing can help you increase brand value and promote your products or services by leveraging mobile devices to connect with more customers in real time at any point in the customer lifecycle.
Today most of the traffic comes from mobile device, and it is important for companies to stay competitive. As a result, you can help keep consumers engaged and stay top of mind while driving additional revenue and loyalty.
Some ways to invest in mobile marketing include:
1. Create an app : Spread push notifications when you want to connect with your audience;
2. Instant messenger marketing for business : As this trend is only going to get stronger, You can speak to your public directly;
3. Geolocation about your product and service : Be where your customers are;
4. SMS marketing : Text messaging provides you with a direct one-on-one communication with customers and keeps your audience updated about their interests;
5. Mobile content : Hold your public attention with engaging content such as videos, content marketing which they can consume anywhere.
Video Marketing
Video marketing is the trend of today’s era, and is an essential part of your digital marketing strategy. Video is powerful marketing tools that effectively reach and engage your target audience as a part of your marketing campaigns.
Video marketing helps you to promote and market your business brand products and service. The goal of brand videos is to build brand awareness, increase customer engagement and eventually drives more organic traffic and sales for your brand on your digital and social channels.
With some planning and creativity, you can create great marketing videos that amaze your audience. Video drive more engagement on all social platform, than any other type of content. In this runaway world everyone likes to watch videos more than any other type of content like text, images and etc,. Most of the people watch videos to find the best-selling products in the market, and their features. In that, a lot of people would be excited to know how the product works, cost of the product, what are the benefits and how to use it? Consequently, make a good and valuable video that helps other people to take the right decision. Video is the best type of content that attracts people and make buying decision to.
You can create short clip or a longer format; Educational, Promotional, Informational, Documentary, and Entertainment (Reel Designer) pre-recorded or streamed live, in real time. It’s no longer just the case of taking a TV ad and putting that online but instead, you’re creating bespoke content for your digital channels. The quality videos can improve your website’s visibility in search engine results, drive more organic search traffic to your site, and support your content marketing efforts
When and How to use different types of marketing?
Depending on which stage your business is in, what type of digital marketing strategies will serve you better to grow your business.
Many new businesses looking to increase their audience reach through SEO, social media, and affiliate/influencer marketing can help them to reach new customers quickly.
Once you’ve established an audience, focus on creating valuable content and increasing brand loyalty through channels like mobile and email marketing. Regularly create some trendy blogs via text, and video and update in your website and other social media platform to draw in new organic traffic.
To take your digital marketing strategy to the next level, hire some reputed company or join digital marketing training course.
FAQ’S
What is Digital Marketing?
Digital marketing is the marketing and advertising of a business, person, products and services and creating your brand awareness through digital platforms and electronic devices.
What is the Importance of Digital Marketing?
The internet has been growing and 85% number of people searching online every single day. So, maximizing your digital presence is the key.It helps focus on targeted audiences with a global reach, unlike traditional marketing, bringing in high revenue with little investment. Effective Internet marketing will help you reach the right people at the right time.
What is the Future of Digital Marketing?
The future of digital marketing is bright – Because if there is a market, then there are customers too.One way or another, people come on the internet and that’s how number of people increase on the internet. If there is digital marketing, then every market in the world reaches you, if not, then every upcoming brands also downfall.
Digital marketing has become a game-changer for today’s world and it an essential because it connects a business with its customers when they are online.