Why Facebook Marketing is Importance for Businesses? Types of Facebook ads
Social media has become a part of our daily life, we use it so much that it is included in our daily routine. Facebook is one of the most used online social network platform worldwide with over 2.94 billion monthly active users globally. From a marketing perspective, there are many opportunities to engage with new audiences and expand your business reach.
It’s true that almost all your potential customers are on Facebook and using it actively to connect with their family, friends, favorite brands and even with people, they don’t know. At the same time, it allows users to share pictures, videos, and articles, as well as their own thoughts and opinions and much more.
Facebook has been a great marketing tool for companies and brands for years, whether you’re just setting up shop or been running your store, an eCommerce site, or a software company, you can use Facebook for marketing your business. The people who will love your brand product, or services you can find them on Facebook, and running targeted Facebook ads is the first step to connecting with your audience. In this guide, we’ll try to cover everything that you should know, so that you can get your business on Facebook, to market your business successfully and measure your results.
What is Facebook Marketing?
Facebook marketing is a practice of promoting brand products and services by offering highly targeted paid ads and organic reach to the targeted audience and maintains its presence on Facebook. Facebook is the world second-largest marketplaces and also play an important part of many people’s lives.
“36% of online social media users spend all time on Facebook, an average users spend 35 minutes a day on the site.”
Facebook marketing can be done in a variety of different ways, including :
- Targeted
- ads Business branded groups
- Facebook jobs
- Facebook marketplace
Which method you choose ultimately depends on your audience for better marketing. Most brands will stick to targeted ads, combined with consistent posting to increase overall engagement and organic growth.
Why is Facebook important for marketing?
Facebook marketing tools help business to grow and build authentic relationship with their audience. It allows marketers to create and distribute the valuable content that’s helpful for users to connect and engage potential customers, as well as increase brand awareness.
- Has global coverage
- Offers highly targeted paid ads
- Makes organic reach possible
- Allows integrations with other marketing channels
Has global coverage : Facebook has more than 2.91 billion active users around the world, 1.79 billion users visit Facebook daily and about 2.80 billion people use every month. Facebook is currently the world’s largest platform for small business sales and social media marketing, as well as more than 50 million active companies create ads to engage massive audience.
Offers highly targeted paid ads : Facebook advertising you can tailor your promotion to a specific target audience based on gender, age, location, job, interests, demographics, and even behavioral data, which people share willingly via social media? Facebook users share an enormous amount of data every day.
Makes organic reach possible : Grow you organic Facebook traffic without spending a penny, build relationships by inviting people and sharing valuable content on your Facebook page. Also, interact with your community and participate in authentic communication. Be more active and tap into the perfect times to post and engage with your audience without spending a cent. Your posts naturally show up in a follower’s newsfeed, though the competition is very high it will be hard to make it and build an audience naturally.
Allows integrations with other marketing channels : Marketing across different channels, such as mobile marketing, email marketing, search engine marketing, and Facebook Messenger ads, to develop a promotion mix that will improve your brand and marketing outreach.
Types of Facebook Marketing
With so many active users, Facebook Ads are a cherry pie for any marketer looking to reach new audiences in a place where people are already spending a significant amount of their internet time with mobile devices.
Facebook’s business platform has grown to be more and more advantageous, yet sophisticated. It gives advertisers tons of options to reach new audiences and retargeting helps you reach past website visitors to draw them back and convert them to customers. However, with so many options, it can be quite difficult for advertisers to figure out which Facebook Ads type is the most suitable for any given campaign objectives.
Here’s a list of Facebook marketing types:
Video ad
Facebook video ad sare a great way to demonstrate features of your company or products and increase brand awareness.
According to studies, reading doesn’t help the cause much, 80% of people remember what they see, compared to ten percent what they hear and 20% of what they read. In fact, you will barely recall this article in a few days. But a well-designed visual can sneak into your mind and stay there for a long time. Facebook allows using different types of video to meet specific goals: short videos and GIFs to quickly capture attention on a go, or In-Stream videos for a longer TV-like watching.
Image ads
>Image ad is a great idea, you can effectively show off your brand product or service using high-quality and compelling images for your ad that catches the attention of your target audience and resonate with your brand message.
This ad format is a great all-around choice to build and increase brand awareness among your target audience or promote a sale to increase conversions, and drive people to your website.
Carousel ads
Carousel ads are arguably the most flexible and spacious ad format allow you to showcase up to ten images or videos within a single ad — each with its own headline, link, or description to a specific product page.
Carousel ads are most popular on Instagram and Facebook , Messenger and Audience Network. It provides a gigantic field for creativity and interactivity since you can feature one product or service in detail, or tell a story, separated by those carousel cards. This expansive ad space embraces creativity, where you can showcase a number of images in order to improve your chances of conversion or sale.
Collection ad
It is like a small catalogue of your products right in a post on the Facebook feed. A Collection ad consists of one original video or image and four smaller pictures relevant to the product or service below in the form of a grid. When viewers tap on a collection ad, they see an instant experience. You can think of Collection ads as a more advanced carousel ad — both show off your product lists, but Collection ads are more customizable and full-screen.
If you have a list of products that you want to release or promote at once, collection ads may be something you look into, especially at the end of a campaign that drives customer engagement, interest and intent.
Slideshow ads
It is a video-like format that allows marketers to use a series of still images and effects that show motion, play sound, and display text to showcase your product stories.
It is an affordable alternative to video and providing a quick loading time even if the speed of the internet connection is low, so you can capture the attention span of someone who doesn’t want to wait for videos.
Unlike video ads, slideshow ads are quick and affordable to create. You can create such an ad using a variety of stock images, some handy tools for video editing, and even music.
You can create a slideshow ad in minutes using your smartphone or desktop to tell your personal brand story.
Lead generation ads
When you’re just starting out with your new Facebook Ads campaign, it can be challenging to figure out good return from your advertising campaign. The success of a Facebook campaign will depend on a number of factors such as your campaign objective, geo targets, industry, type of service of product, etc. Generally, Facebook lead generation objectives, which allows you to collect lead information without forcing your audience to ever leave the Facebook app.
This format was designed to help businesses generate quality leads with simple sign up, especially mobile users. When a user taps on the image in such an ad, a subscription form shows up right in the ad, Once the user clicks on the ad and call-to-action, after seeing a conversion-focused ad, he/she can click the Register button and see a form with their information auto-filled.
There are also three ad types for increasing engagement — Event responses, Page likes, and Post engagement.
Who implements Facebook marketing?
With nearly 3 billion potential customers, businesses should be using Facebook to build a community, find new customers and increase sales. It is as essential as having a business web page—and actually much easier to create. Whether your business is still new or well-established, large or small, business hire only a handful of people, you can bet that some portions of your customers are already on Facebook
Brands : You can successfully promote any kind of your business/brand on Facebook, turn passive customers into active, people would follow news of promotions and developments, and share with their own friends.
Local businesses : Whether you’re a big corporation or a small local business, a Facebook page can be used to turn a local customer base into a fan base that more commonly visits your store.
Personalities : Musicians, celebrities, authors, syndicated columnists—anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
Non-profit organizations : Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.
How to measure the success of your Facebook marketing
An easy to way to measure the success of your Facebook marketing, there are two different options where you can track user behavior and post-performance on your Facebook business page that Facebook offers page admins: Facebook analytics and Facebook insights.
Facebook analytics : Facebook analytics allows marketer to measure, understand, and how people are interactions with their brand across both devices and channels, but how they’re learning about them and how they’re becoming customers. This analytics feature helps your marketing teams to analyze and monitor a variety of data and other features such as.
1. Funnels
2. Retention over time
3. The lifetime value of your customers
4. User demographics and more
Facebook insights : Facebook insights allow marketers to measure the performance of business profile. Businesses can monitor and analyze their brand’s pages insights and see how well marketing efforts are working or not. Page insights allow marketing teams to find out which type of posts perform better and why to make a marketing strategy accordingly. Marketers can monitor a variety of metrics, including:
- Reach
- Engagement
- Actions taken by viewers
- Views, and more
Does Facebook marketing really matter?
Facebook is the world’s most popular social media platform. With more than 2 billion of people using Facebook daily around the world, it just makes sense to take advantage of Facebook marketing.
Even though other social media sites are continuing to grow in popularity in both personal and professional with lots of opportunities but still, people widely use Facebook because of its simplicity.
Most importantly, if you want to meet your target audience more effectively where they spend most of their time. In other words, use Facebook to answer customer questions and support issues. Facebook gives users the chance to have their voice comments and concerns heard. By replying directly on Facebook any user can create a sense of trust and a simpler user experience
If once you’ve established that connection with people on Facebook platform, they’ll be more likely to get more involved in your brand, make purchases, and even sign up for your email list for more exclusive content or newsletter and specials.