02
Jun

6 steps to create an effective Facebook Marketing Strategy

Facebook is currently the most popular social media platform to market your business. It doesn’t matter which channel you use, what you’re industry niche, but you need to develop a strategy. This will help you in a right way to establish your goals, choose the best technique, define your target audience, measure the effectiveness of your marketing campaigns and improve. Even though, Facebook is just one of many options for social media marketing; there are various ways to market your business on this platform. Share your business information, publish interesting posts, utilize Facebook ads, and drive massive amount of traffic to your website. As a result, with the right marketing strategy , Facebook marketing strategies work best for your business to create brand awareness and increase revenue and sales. Below, in this Facebook marketing strategy guide, In this article you will learn the six steps your business must take to create an effective Facebook marketing strategy.

Set your goals

It all starts with goal establishment. Every step of your Facebook marketing strategy delivers the goals you set. You simply cannot move forward with your business without knowing in which direction you are working.

Take a look at the overall needs of your business and decide how you want to use Facebook to reach them. Whether you’re small or large company, but the truth is, behind every business there’s a lot of planning that needs to be done, and keep your business focused on your goals when designing your Facebook marketing strategy is that not everyone else may have the same objectives as you. Because every business and its goals are different from those of your competitors, when establishing them, there are a few things that all companies should include in their strategy—promote your business, increase brand awareness, retain customers, drive leads and sales, increase conversions, are relevant to everyone.

First, you should know what results you want to get. Facebook offers opportunities to reach the following goals:

  • Generating leads;
  • Nurturing and qualifying your leads;
  • Driving traffic to a website;
  • Increasing conversions and sales;
  • Improving customer support;
  • Raising brand awareness;
  • Boosting customer engagement;
  • Recruitment.
 

While setting up your business goals, identify the large-scale goals that you want to achieve – in order for you to be able to track and see what the chances of reaching them are, it’s preferable to create them under the form of SMART objectives. Which translates into specific, measurable, achievable, realistic, and timely? Lastly, create a list of KPIs that you will use to measure the effectiveness of each technique.

Define your target audience

You’ll find all the different types of audiences on Facebook. Reaching your target audience is one of the most essential steps to achieving better results with your marketing efforts for any business. But once you’ve identified your audience, then you’ll run more relevant campaigns with better returns, especially if you are just getting started. Firstly, answer the following questions:

  • Is your product for men or women?
  • How old are your customers?
  • What are their most common jobs?
  • What problem do they have in common?
  • Why should they use your product?
  • What outcomes do they want to achieve with it?

Collect and store all demographic data about your target audience, and make the entire process more effective, and create a comprehensive customer profile. It should include age, gender, education, religion, job position, geographic location, and income level information. If you know your target user’s behavior, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs. Read our blog post to find out how to create a customer profile.

Another source of information about your audience – Facebook Audience Insights gives you a large amount of data on your target demographic, which will help you better target your Facebook ads. With this tool, you’ll get information about people connected to your page, people from your custom audience, and people on Facebook. You can get to know what your existing audience likes, where your customers live and the language they speak, monitor their past purchasing activities, devices they use, etc.

Choose content formats and schedule posts

You’ve got your target audience, you know your goals, your budget planned, now it’s time to think over a content strategy to post on your Facebook page that will help you achieve potential customers. In order to be successful with content marketing, you need an actionable content marketing strategy. This strategy will outline how you will create content that drives value for your audience and also drives value for your business.

What is content marketing strategy?

A content marketing strategy means that you should create a set of steps plan which includes the types and formats of content that you will produce.

Remember that the more quality content you create, the higher your conversion will be. Engage with content more favourably across Facebook to make you more visible to new and existing Page fans and customers.

To produce engaging content, you’ll probably need a professional content maker. The creative person or team is responsible for generating attention-grabbing ideas that will entice the consumer. This specialist knows which content formats will help you best achieve your goals. Utilize images, text posts, videos, stories, and links in your strategy.

Images : keep in mind that they should be high-resolution images with a professional feel.
Videos : Video is more engaging, more memorable, drives more traffic, and hols every other advantage of text. Take into account that a majority of users watch videos with sound off, so make sure it conveys your idea even without audio.
Text : Even today text plays an important role on a social media platform and engages many readers with good content. Taking advantages of quality content you can attract more customers, provide brand value, and drive traffic engagement. When adding a link to your website, pay special attention to the image.

Consistency and frequency of publishing posts is important. Generally, TradingSeek recommend that you produce 5 new blog posts a week. Blog post is a great way to drive more traffic to your website and expose your blog content to an audience that may be unfamiliar with it. Having a Facebook calendar for your content can help you post consistently and stay organized. With its help, you’ll have a clear picture of your content marketing strategy. Take care of all the digital marketing channels that you use, post and align each goal with a content format, and distribute them across all the channels.

So, to create an effective content calendar that works for your business and your content marketing goals. Luckily, Facebook provides an opportunity to schedule all your posts and set up auto-publish by default.

Boost post with Facebook ads

Facebook is a great advertising choice for all Local and SMEs businesses to reach larger audiences through ads and generate more traffic to their website or boost product sales. It offers a variety of targeting options, marketing tools for a successful outreach campaign, and at a relatively low cost. It is based on a bidding strategy. Where you choose the timing, ad relevance, target audience, budget and placement that fit your unique goals.

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options.

Make use of Facebook tools for businesses

Facebook provide variety of tools and more value than you expect for your businesses. You can promote your brands, reach new customers, and build lasting relationships.

Facebook Messenger is one of the best messaging apps created to stay connected with your clients and audience worldwide via text messages, audio and video calling app brands and also users can make payment to each other. Many businesses are using Facebook Messenger marketing for businesses to drive results throughout the customer journey.

It has 1.3 billion active users and Messenger is second most popular messaging apps in the world. With this app, you can keep your audience engaged, provide them with personalized brand experiences, and deliver best in class omnichannel support.

Measure the effectiveness of your Facebook strategy

Creating a strategy and executing it isn’t enough. Track and Measure the performance of your posts and adjust your approach according to results over time, also its mainly depends on how well your audience interacts with your brand. Monitoring their engagement will help you have a clear picture of the techniques that work best for you and those which scare away your followers.

Generally, you don’t need any third-party services to track your marketing effectiveness since Facebook offers its own tool called Insights, lets you quickly view key metrics like the number of followers, fans, posts, and the total number of engagement of posts. You’ll get to know which content formats proven to boost audience engagement, only if your content mix was created correctly. You can check out page views, post engagement, story reach, actions on page, analyze your followers, and much more valuable data.

Final Thoughts on Facebook Marketing

Facebook is one of the most profitable marketing platforms for businesses. Use a consistent Facebook marketing strategy to grow your business and attract more customers.