Instagram marketing benefits for businesses in 2022?
Since its launch in 2010, Instagram has taken the social media world by storm. It seems like any other social platform from selfies, picture of foods, pets to vacation shot.
Instagram is one of the fastest-growing social networking platforms. While Facebook remains the most popular social media platform among the millennials, Instagram beats Facebook among Generation Z.
Instagram has tightened its grip as a marketing giant. It has topical to evergreen content available, right from posts, stories, reels, guides, and whatnot, giving you endless opportunities to brand like never before.
Just look at some of the platform’s newest features! In the last year alone, Instagram has introduced a dozens of new tool for both consumers and businesses, including advanced analytics, shoppable Instagram posts, Instagram Stories, IGTV (the new standalone video platform).
Instagram is an extremely versatile and powerful marketing tool and it has great business features that are available only if you create a business or creator account. Whether you are a larger or small business, it helps you to build a presence on Instagram. But if you really want to get ahead, you need to know your audience inside and out, including how well do they know your brand, what kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs. You need gather whatever data you can at every level of your marketing funnel.
Instagram is a free online popular social networking app available for Android and IOS, which allows users to share images, videos, and stories content uploaded on Instagram platform. Instagram has maintained its popularity since its inception in 2010 and has solidified itself as one of the most uses social media platforms.
The app ranks behind Facebook, YouTube, and WhatsApp as the 4th most popular social media site.
Instagram Marketing
Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote your business products with their followers without hard selling to customers. This social media platform helps brands connect with their target audience, increase brand awareness, and boost sales.
There are 25 million+ business profiles worldwide, and 1 billion+ Instagram users, creating an entire ecosystem for commerce to thrive. Hence, it is essential to understand the platform, your target audience and how to promote your business on Instagram. Instagram isn’t just for personal use anymore. The world most popular companies prefer Instagram over other social platforms to promote their brands. Recently, it’s gained popularity as an exciting method for brands to showcase their cultures, better their content, recruit new talent, engage their audiences, and show off products in a new light.
There are two common ways to use Instagram for marketing: you can either pay or not pay. Depending on how quickly you need results, you’ll most probably be combining both approaches.
Typical goals for your business on Instagram include selling your products or services, increase engagement and get new followers, building relationships with potential customers and other brands, and increase brand awareness and reputation.
SMART goal setting is essential if you want to achieve success: specific, measurable, attainable, relevant, and timely.
Why is Instagram marketing important for businesses?
Instagram is the one of the best social channel to reach a huge audience. There are more than 500 million daily Instagram Stories. On average, users spent 53 minutes daily on Instagram, which makes this platform the second most visited social network after Facebook.
Using demographic data you can target your campaign, for example if you’re targeting young people, then Instagram is the platform for you, 67% of Instagram users are under the age of 18 to 29 and users are very active, with average daily use at almost one hour. Building and maintaining strong relationships with your customers (and prospects) on the Instagram channel are important for sustainable business growth. Users enjoy being connected with brands through this network. With 90% of users follow at least one business on Instagram. This social media platform is best used for brand discovery and also for connecting with your targeted audiences, fans and followers at an extreme level.
Instagram gives businesses unlimited access to a huge audience, where people actively interact with brands and wants to buy from them, which is the main advantage of Instagram marketing. There are a few benefits of Instagram marketing for all kinds of businesses.
4 Key Benefits of Instagram for Business
- Brand awareness
- Boost engagement
- Increase sales for your business
- Audience growth opportunities
- Free Advertising
Brand awareness
Instagram marketing works perfect to grow your brand awareness. With more than 25 million businesses actively usingInstagram to market and reach their target audience.90% of all users on Instagram follow at least one business account. 83% of Instagram users confess that this social network helps them discover new brand products or services on the platform. Whichever brands launch on Instagram people trust them and also follow those brands, Users actively discover and purchase their favorite products on the platform.
Expanding your market reach is one of the most important reasons for a brand to use Instagram. Instagram provides all kinds of businesses, big or small, or local communities with the opportunity to reach out to a huge audience. If you don’t have Instagram account for your business, then you’re missing out on countless potential customers and growth. Depending on the quality of the post, branded updates on Facebook and Twitter are sometimes overlooked by the user. However this isn’t true for Instagram users; having an active Instagram account with useful and interesting content can earn you crazy levels of engagement with your audience. Latest study by Forrester found that Instagram content generates 58 times more engagement per follower than Facebook and 120 times more than Twitter.
Boost engagement
Social networks are one of the best channels to maintain relationships with customers and keep them closer. Depending on the quality of your posts customers will get engaged and send you the message on social media you’re presented with an opportunity to get to know your customers and build a relationship with them. Answer their questions, and go above and beyond to offer excellent customer service.
This way you keep engage your audience with captivating content and notify them about special offers, discounts, and more. You’ll get feedback from your audience through likes or comments.
In turn, Instagram works for customer engagement even better than other social platforms. It has the highest engagement rate of all social media platforms. Usually, an average image on Instagram gets 23% more engagement than a post on Facebook, though the latter platform has twofold more active users. Instagram content generates 58 times more engagement per follower than Facebook and 120 times more than Twitter.
Increase sales for your business
As we know Instagram has become a well-known and world’s most popular used social media platform and has proven to be an excellent marketing channel. Even a casual glance at the accounts will reveal dozens of photos, short videos, and lots of big brands create customer engagement to increase sales opportunity for your business. Having many followers play an important role in making your brand authentic.
In fact, around the world, millions of brands and businesses connect with people on Instagram and drive more sales and generate income for their company. According to a report, 80% of Instagram users make a purchase decision based on something they saw while browsing the app, Instagram. Instagram offers a robust set of tools and features that allow users to shop directly from photo or video without leave the app. Among them are links in Instagram Stories, shopping tags, ads, and more. Consider reading the complete information about Instagram website.
Audience growth opportunities
Instagram offers great opportunity for businesses of all sizes to reach your target audience precisely. This opportunity is available on Instagram ads manager thanks to its targeting options. With them, you can identify the most suitable audience according to location, demographics, interests, behavior, gender, age, etc. Better yet, Instagram ads manager provides your business with advanced retargeting options. Targeting and retargeting connect with potential customers and drive more qualified traffic equals more leads and also dig leads from other channels down the sales funnel effectively.
The Instagram analytics tool allows you to measure your ad performance. You can track audience outreach, total campaign spending, the number of purchases, cost per purchase, conversions, and more. The advantage of strengthens your brand, bring your target audience and keeps them engaged with your business.
Free Advertising
The great thing about Instagram is free advertising to promote your business on Instagram channel easily for free of cost. You can show case your products, services and overall business in action which generates huge exposure. It gives you a great opportunity to show off more of what you have to offer.